Was geht bei euch? – Beziehungen auf Augenhöhe ist eine Kampagne des bff – Bundesverband Frauenberatungsstellen und Frauennotrufe zu gewaltfreien Beziehungen und Konsens. Im Rahmen der Kampagne entstanden drei Beziehungstests zu Sexualität, Nähe und Kommunikation, die online und als Poster verfügbar sind und Jugendliche dazu einladen, über eigene Erwartungen, Grenzen und Wünsche in Beziehungen nachzudenken.
Für die Kampagne haben wir ein Videoformat entwickelt, in dem Jugendliche auf die Fragen aus den Tests reagieren, sie diskutieren und ihre Erfahrungen teilen. Neben dem Hauptvideo entstanden mehrere kürzere Clips für Social Media.
- commission
- Video
- Social Media
- Campaign
- 2019
Video
Was geht bei euch? - Relationships on Equal Terms is a campaign by the bff - Federal Association of Women’s Counselling Centres and Rape Crisis Hotlines promoting relationships based on respect, consent, and equality.
Research shows that many adolescents experience boundary violations or forms of violence in their first relationships. Girls, young women, and trans people are particularly affected. Instead of focusing only on extreme cases, the campaign addresses the everyday dynamics through which power, control, and consent are negotiated in relationships.
As part of the campaign, three interactive relationship tests were developed on the topics of sexuality, closeness and distance, and communication. Available both online and as posters, the tests invite young people to reflect on their own attitudes and experiences through humorous questions and scenarios, encouraging discussion with partners, friends, or in educational settings.
For the video component of the campaign we developed a documentary-style reaction format. Young people between the ages of 17 and 20 respond to selected questions from the tests and discuss everyday relationship dilemmas – for example whether it is acceptable to read a partner’s messages, how to negotiate personal boundaries, or how to talk about expectations within a relationship.
The format was designed to create an atmosphere of peer-to-peer exchange. Rather than presenting expert explanations, the film foregrounds the perspectives and conversations of young people themselves. Alongside the main video, a series of shorter clips and outtakes were produced for social media, extending the discussion into the digital spaces where young audiences already engage with questions about relationships.
Stills
Credits
- Video Konzept + Umsetzung: Kornelia Kugler / Systrar Productions
- Kamera: Nadja Krüger und Kornelia Kugler
- Tonaufnahme und -mischung: Gizem Oruç
- Schnitt: Kornelia Kugler
- Musik: EBOW - Paradise feat. Pennedhaus
- Vielen Dank an: Hessam, Hong Anh, Merle, To Tran, Ranim und Zion. Lena & den Mädchentreff Zimtzicken, Flutgraben e.V., Ebba, die Lause und Ebow.
- Test Konzept und Gestaltung: Susanne Beer
- Test Konzept, Beratung: Laura Maikowski
- Texte & Konzept Quiz Plakate: Cai Schmitz-Weicht, freizeile
- Social Media: Kornelia Kugler und Alice Romoli
- Auftraggeber*innen: bff – Frauen gegen Gewalt
- (c) bff Frauen gegen Gewalt e.v. in Zusammenarbeit mit Bildargumente - Freizeile - Systrarproductions